Northwest Ace Summer Concert Series
All shows are rain or shine!
Gates open at 6:00PM.
All American Hauling Will call is located at the entrance to the right of the ValleyStar Credit Union box office.
Kids 12 & under are free with a paying adult in the Willscot General Admission area.
No re-entry.
Credit cards and cash are accepted at the gate. Some vendors may only accept cash.
Concert Parking Instructions: Please park at the Carilion Riverwalk Garage (beside Honeytree) and ride the FREE shuttle. It is a very short ride that delivers you right to the front gate! You will see directional signage on South Jefferson when you get close.
SEATING: You are welcome to bring your own chair OR you can rent one from us for $5 at concessions.
Food: Various food options will be available from local food vendors. Please see the Facebook Event for more details. We will have Pepsi products (including Dr Pepper, of course!) and water, as well as beer, wine, and hard seltzers available for purchase.
Outside food and beverages are NOT permitted.
Dogs are ALWAYS welcome at Dr Pepper Park on a leash in the Willscot General Admission area.
About the artist: Priscilla Block is one country’s boldest and most unapologetic breakout voices, cultivating a fiercely loyal fanbase of more than 5 million who have grown to adore her unfiltered storytelling and catchy, confessional hooks that turn pain into empowerment. Her sophomore album, Things You Didn’t See (10.10 via MCA) offers a unique, mature perspective of the cost of always being “on” — the anxiety, the burnout, the pressure, and everything that bubbles beneath the shiny surface of fame. Across 14 tracks, Things You Didn’t See is an invitation to know Block on the most personal level, and it has been praised by The New York Times, The Recording Academy, the TODAY Show, and more.
Block has achieved success on the iTunes All-Genre and Country charts with her PLATINUM-certified track “Just About Over You,” and notched her first No. 1 hit at country radio with her Justin Moore duet “You, Me, And Whiskey” in 2023.
THANK YOU to our vendors and sponsors!!
A video tour of Dr Pepper Park is available on our website. DrPepperPark.com
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.
