Join us for our 3rd annual Hispanic Heritage Month Celebration at Wells Fargo Plaza in downtown Roanoke. Hispanic Heritage. The multifaceted cultural heritages of Latin America will be on display through a 3 hour stage program of dance, music, storytelling, and other features that honor the rich contributions of the Hispanic population. Vendor booths representing the diversity of Latin American cultures will be on hand with food, arts & crafts, and community services. It’s a big block party full of Latin flavor!