The Anthem GO Outside Festival, known locally as GO Fest, returns to downtown Roanoke October 14-16 with inspiring blues music, jaw-dropping outdoor films, and a plethora of outdoor activities. The three-day outdoor sports festival will host American blues, funk, and soul artist Black Joe Lewis & the Honeybears for Saturday night’s Project Outside benefit concert presented in partnership with Berglund Center. Described as a “vital and distinctly American voice,” Black Joe Lewis is a stone-cold original who has honed his “gut bucket blues” on stages with Sharon Jones, Charles Bradley, Cedric Burnside and Lightnin Malcolm. Opening the show is award-winning vocalist Shemekia Copeland, who possesses one of the most instantly recognizable and deeply soulful roots music voices of our time.
The festival footprint surrounds Elmwood Park, using the parts of Franklin Road and Jefferson Street adjacent to the park. That footprint will be filled with favorite events such as the Banff Mountain Film Festival, lumberjack and BMX stunt shows, a second music stage, two beer gardens, outdoor exhibitors, gear demos, and more to be announced. GO Fest organizers are also happy to offer two new commemorative reusable pint cups, getting back to the festival’s roots as a force for sustainability.
GO Fest is excited to announce new elements of the festival that underline a focus on creating space in the outdoors that is welcoming to all. To that end, GO Fest debuts a partnership with the Humble Hustle Co. as well as the launch of the new Campfire Stage as a place for conversation and storytelling. The Humble Hustle Co. is bringing its popular Outdoor Culture Event Series to the festival; this series invites folks of all backgrounds to hear Black outdoor enthusiasts speak at the Campfire Stage as well as participate in outdoor cooking, birding, geology, and fishing activities. The Campfire Stage lineup also features a live recording of the Super Carlin Bros Popcorn Culture podcast and a Hoot & Holler storytelling event, akin to The Moth on the Radio Hour, featuring stories on the theme of Mother Nature.