UpTown hits the Bud Light stage for what promises to be an amazing night of local music on the streets of downtown Roanoke! You don't want to miss the fun! Join the party for a funk filled, groovalicious time! Food will be available on site for purchase...must be 21 or older to attend. About Us... A true original is hard to beat! First Fridays was established in 1989 and remains the original downtown party with a purpose! Bringing the best in local and regional talent to our Bud Light stage, everyone loves dancing in the streets of Downtown Roanoke! We’ve been at it for 30 years - so we know how to throw a good party! Events are held annually from May-October (5-9 pm) on Franklin Road between Jefferson Road and Williamson Road. Each event features various craft beer selections, cider, and local wine favorites! It’s a time to forget about the work week, unwind and meet lots of local people! Following our events, most dining establishments in Downtown Roanoke see an increased number of patrons so we’re helping to support local businesses too! Oh, and did we tell you we raise money for charities? Yup...that’s right! Simply stated...your good time goes a long way to support Roanoke area charities! To date, we’ve donated over a million and a half dollars to local non-profits and touched over 200 charities! So come join our party and enjoy a cold beverage or two...TRUST US...you’re in for a FANTASTIC time!