Hang with Devils Backbone Brewing Company for a free concert in Elmwood Park (Roanoke, VA) on Saturday, August 3rd from 3-10pm. The Hoopla is Devils Backbone’s signature music festival at their basecamp brewery and campground in Nelson County, and this pre-cursor “Road to Hoopla” event in Roanoke features four Virginia bands competing for a chance to play at the 2019 Devils Backbone Hoopla music and beer festival. Chupacabras, Morgan Wade, Tony Camm & The FUNK Allstars, and 49 Winchester will battle it out for a spot to play at the fall festival. J Roddy Walston and The Business headlines the show! After the competition stick around to party with J Roddy, vote for your favorite band, check out the AdVANture Van, play outdoor games, and try out local food trucks. There will also be Devils Backbone Hoopla ticket giveaways! All proceeds from beer sales at Road to Hoopla will benefit the Roanoke Outside Foundation. The FREE event is open to the public, RSVP via Eventbrite. Gates open at 3pm; music starts at 3:45pm.