We are thinking of our neighbors in SWVA and are grateful for the first responders and organizations that are providing assistance. Virginia's Blue Ridge region (Cities of Roanoke & Salem and Counties of Botetourt, Franklin, & Roanoke) was fortunate to sustain minimal damage from the storm and our local businesses are open and ready to welcome visitors. Learn More
Get ready to spread Christmas Cheer! Saturday, December 7th from 1-4 PM, Santa Claus himself will be making a special stop at Rock Outdoors! Bring the kids for a memorable visit with jolly ole Saint Nick. Every child who visits Santa will receive a special surprise to kick off the holiday season!
Come by for some festive fun, capture the perfect photo, and enjoy the magic of Christmas right here at the store. Don’t miss out on this exciting opportunity to make holiday memories with Santa!
Guests can enjoy a FREE cup of coffee or hot cocoa given generously by Westlake Coffee & Cafe.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.