Downtown Roanoke, Inc.'s Beer:30 Join us in Downtown Roanoke for our newest event, Beer:30! Monday, August 21 from 5:30pm – 9:00pm in Market Square. We’re partnering with Starr Hill Brewery the Crozet, VA based brewer that is set to open their new Pilot Brewery and Side Stage in Downtown Roanoke in September. Admission to Beer:30 will be free with beer being sold at $5. There will also be live music (to be announced) and raffles to win tickets to Third Eye Blind and Front Porch Fest music festival. Proceeds from the event will benefit Downtown Roanoke, Inc.’s beautification program, which is responsible for the 275+ downtown hanging baskets, Market Square planters, Century Plaza updates, and more. Come enjoy a laid-back evening in Downtown Roanoke with some great Starr Hill Brews!