This page features information and updates related to the COVID-19 pandemic and its impact in Virginia's Blue Ridge.
We encourage all businesses and individuals to commit to the Virginia's Blue Ridge Stay Safe Pledge as a way to work together to ensure the health and safety of our community.
The pledge follows recommended guidelines from the CDC and public health experts on the best ways to limit the spread of COVID-19 and help Virginia's Blue Ridge stay safe as a region for local residents, businesses, and visitors.
Learn more about the VBR Stay Safe Pledge >
If you're a local business, we encourage you to complete our form to let us know you're taking the pledge! Pledge form >
NOTE: Businesses are doing their best to adapt to new policies, health requirements, and best practices in response to COVID-19. We recommend checking directly with specific businesses for the most current information on their services and guidelines, and encourage patience as we all work to get through this together.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.