Many towns and cities have bike shops, but those of Virginia’s Blue Ridge are pretty darned cool. They’re more than a place to purchase a bike or have one serviced. Check these local shops out and have a new appreciation for the cycling entrepreneurs thriving in America’s East Coast Mountain Biking Capital.

Cardinal Bicycle | Roanoke

One Roanoke’s oldest bike shops is Cardinal Bicycle, dating to 1977. Their staff includes a certified fit professional and seasoned mechanics with more than 40 years’ combined experience. Cardinal is a thoroughly decorated small business winning the title of “Best Bike Shop” by readers of The Roanoker Magazine time and time again since 1988. Easily find a bike for you when you choose from more than 275 available in the showroom.

East Coasters Bike Shops | Roanoke & Blacksburg

Established circa 1974, East Coasters has shops in Blacksburg and Roanoke. Cyclists are drawn to East Coasters because they accept trade-ins, offer extensive services priced a la carte or in packages, provide bike fittings, and have a demo program to try a set of wheels before committing. The Roanoke shop is also the start/end point for a fun 25 mile road ride that includes Grandin Village & Salem - East Coasters Ride.

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Just the Right Gear | Salem

Born from a bike builder’s desire to provide custom rides for his friends, Just the Right Gear opened in 2002 not too far from Carvins Cove Natural Reserve. Their inventory includes road and mountain bikes, as well as comfort and kid wheels. Just the Right Gear is a full-service shop complete with fittings and also offering shoes and apparel.

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Roanoke Mountain Adventures | Roanoke

You’ll get more than your next bike at Roanoke Mountain Adventures. The RMA team also rents bikes and offers guided adventures complete with shuttle service. Their brains hold a wealth of knowledge of the outdoors in Virginia’s Blue Ridge. Also check out their Outdoor Gear Consignment Shop to score a great deal on the things you need to complete your trip.

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UnderDog Bikes | Roanoke

Some of the coolest bikes around are found at UnderDog Bikes along the Roanoke River Greenway. New and used bikes are available for purchase at this full service shop.

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Starlight Bicycles | Roanoke

Bikes and bike accessories are right at hand in historic Grandin Village at Starlight Bicycles. Not only can you find your new favorite Felt bike or get your own ride repaired, you can completely outfit yourself with all the necessary gear. Starlight also has its own line of custom apparel that is worn by cyclists around the world.

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American Flyers | Roanoke

If you want to learn more about the bike scene in Virginia's Blue Ridge, Ron the Bike Guy at American Flyers is your man. He has 30 years of experience as a bike technician and is an expert on riding the local trails and road routes in the region. American Flyers is a great option for custom builds, repairs, and upgrades.


Check out all of the area bike shops and outfitters. Bringing your own ride to Virginia’s Blue Ridge? We have bike-friendly accommodations just for you.