The Fashions for Evergreens tree competition is part of the annual holiday transformation of The Hotel Roanoke & Conference Center in Virginia’s Blue Ridge.

The historic hotel in the heart of Downtown Roanoke is beautifully decorated for the holidays, making it a popular place to visit for family photos for locals and visitors.

Fashions for Evergreens offers local businesses and organizations the opportunity to showcase their tree decorating skills in this friendly competition that helps raise money for the United Way of the Roanoke Valley. 

It’s free to visit the hotel and see the incredible collection of trees, but visitors are asked to support this great cause by monetarily voting for their favorite tree. The tree that raises the most money is declared the People’s Choice winner! This event has raised over $25,000 in the past five years.

The 2016 Fashions for Evergreens features 35 uniquely designed and decorated trees, offering a variety of themes.

While each one is great in its own way, here are 10 trees in this year’s contest you absolutely can’t miss.

1. Coca-Cola Bottling Company (#7)


This fantastic design combines the iconic holiday look of Coca Cola and its adorable polar bears with our unique railroad heritage in Virginia’s Blue Ridge.

2. Perrywinkle Toys (#2)


If you aren’t hungry when you visit Fashions for Evergreens, you will be after you see all the delicious looking ornaments on display at the Perrywinkle Toys tree!

3. CHIP of the Roanoke Valley (#32)


CHIP of the Roanoke Valley captures the scene Santa and all his elves are dealing with at the snowy North Pole Post Office. 

4. Visit Virginia’s Blue Ridge (#6)


A photo posted by Michael Galliher (@carolinaborn80) on

Our Visit Virginia’s Blue Ridge tree highlights many of the iconic experiences you can have in the region, and it features a gorgeous t-shirt quilt as well as a giant nutcracker. Don’t forget to pick up a few VBR stickers while you’re there!

5. Creative Occasions Florals & Fine Gifts (#17)


Popcorn, boxes of candy, giant cups of soda! It’s all part of the fun Christmas at the Movies tree that was designed by Creative Occasions Florals & Fine Gifts.

6. Roanoke-Blacksburg Regional Airport (#5)


Prepare for takeoff. The Roanoke-Blacksburg Regional Airport tree display includes an air traffic control tower and highlights the destinations where air service is offered.

7. VA811 (#30)


A fan favorite every year, VA811 takes us into the water this year with its amazing Finding Nemo scene. You could spend hours marveling at the incredible detail of this display.

8. Catawba Hospital (#10)


See how deep the rabbit hole goes with Catawba Hospital’s Alice in Wonderland tree. The bright colors of the tree and artful backdrop make this a fun spot for a picture.

9. Bricks 4 Kidz (#27)


Everything is awesome at the Bricks 4 Kidz display! It’s a festive scene featuring holiday inspired lego designs and artwork.

10. Greene Memorial United Methodist Church (#1)


Kicking off the tree tour near the hotel entrance in the Palm Court, this display by Greene Memorial United Methodist Church includes a nativity scene and offers a sense of the spirit of the season.

Event Details

Location: The Hotel Roanoke & Conference Center | 110 Shenandoah Avenue NW, Roanoke, VA 24016
Dates: Thanksgiving Day to New Year’s Day
Cost: Free & Open to Public
Get additional details on The Hotel Roanoke & Conference Center website, including this helpful downloadable tree map.

Fashions for Evergreens is one of many fun events happening during the holidays in Virginia’s Blue Ridge. See our list of 2016 Holiday Events for more ideas on things to do during the holiday season.