Roanoke Valley Tourism Bureau BUZZ!

Visitors Coming to the Area Based on Advice in Articles

Regional Voices to be Heard on the West Coast

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Photo – Mayor David Bowers welcomes journalists to the region.

The Roanoke Valley Convention & Visitors Bureau has successfully hosted 4 media tours with the help of our regional tourism partners within the past year. To date, the media coverage from these tours has resulted in a total circulation of nearly 25 million and an advertising equivalency of $581,348.44 for our area. According to Lynn Hunt, owner of the King George Inn Bed & Breakfast, she has had at least two bookings from visitors as a direct result of an article written in the March 2011 issue of Southern Neighbor, a magazine based in Chapel Hill, North Carolina. Debbie Selinsky wrote the article and participated in the October 2010 media tour.

Last month, Tom Wilmer, a journalist from the most recent media tour
finished producing a radio segment for his travel series. Wilmer is the producer and host of Audiolog the Travel Show which serves southern Monterey County in California, including Santa Barbara and several affiliates of NPR. Tom commented, “There was so much cool material that we decided to do a half-hour special. We will also produce a second segment in the series that will showcase Booker T. Washington National Monument and the Blue Ridge Institute and Farm Museum. Personally I think your show is the best we have produced in a very long time....I think it was a combination of outstanding commentary combined with exceptionally captivating personalities interviewed throughout the show.”

NPR Logo Click here to listen to the half hour radio segment

Additional recent media coverage -
Birmingham Magazine - October 2011 issue - Click here to view the article
Group Tour Magazine online Holiday feature article - Click here to view the article

Contact Catherine Fox, Director of Tourism & Communications, with any comments or questions:

Roanoke Valley Convention & Visitors Bureau
Office - (540) 342-6025 (Ext. 114)