Southern Living, USA Today and more are touting Virginia’s Blue Ridge. Articles and Accolades for Virginia’s Blue Ridge (VBR) in trusted travel and lifestyle media outlets greatly influences future travel plans. The Public Relations team at Visit VBR works to ensure information about the destination resonates with consumers by pitching story ideas, hosting virtual and in person media visits as well as focusing on target market media. Recent media coverage is highlighted below:

Southern Living - How to Explore Virginia's Blue Ridge from Roanoke - By Kelsey Ogletree

Article Quote – “Adventure seekers will delight in abundant outdoor activities in and around the city, complemented by a buzzing culinary scene and historic accommodations."

Hand Luggage Only - 12 Beautiful Places to Visit on the East Coast, USA – Roanoke VA - #3

Article Quote - “This historic city is set against the backdrop of the stunning Blue Ridge Mountains. There are literally hundreds of different hiking trails making it the perfect summer spot if you’re looking for a little slice of nature.”

USA TODAY 10 best - These are the 10 best places in North America to go paddling in the city – Roanoke River voted #3

Article Quote – “Roanoke sits in the heart of Virginia’s Blue Ridge, making it an excellent base for outdoor recreation. The 45-mile Roanoke River Blueway offers easy paddling for much of its length, with the exception of some Class II rapids near the gorge.”

Header photo courtesy of Brian Wells - The Hotel Roanoke & Conference Center.