The Roanoke Valley Convention & Visitors Bureau (RVCVB) won a national Outstanding Achievement Award from the Interactive Media Awards in the Travel/Tourism category for website design and development. Interactive Media Council, Inc. is an organization of leading web-related professionals who recognize the highest standards of excellence in website development and design. A comprehensive judging system ranked the Virginia's Blue Ridge website in five different categories giving nearly perfect scores across the board totaling 476 out of a possible 500 points.

RVCVB individual scores:

Design: 94 
Content: 98 
Feature Functionality: 100 
Usability: 96 
Standards Compliance: 88 
Total: 476 

The RVCVB re-launched the official travel and tourism destination website for Virginia's Blue Ridge ( in April 2015 with a new responsive design. The design offers compatible formatting on all devices as well as provides better optimization on search engines. The website continues to perform well for our partners with a record number of over 600,000 unique visitors in 2015.