Visit Virginia's Blue Ridge was awarded a $50,000 grant from the Virginia Tourism Corporation to implement a comprehensive storytelling campaign. The campaign is directed to enhance the region's marketing efforts by building brand awareness and showcasing stories/experiences, images and video through content marketing. These stories will focus on Outdoor Recreation, Family Fun and Arts/Culture/Entertainment in Virginia's Blue Ridge and will be promoted through Blogging, Social Media and Native Advertising. The goal is to funnel potential visitors to the official destination website.

The following videos were created as part of the storytelling campaign:

A partnership with Comcast was established to include cable television spots, online video and messaging on The Weather Channel. These spots will air in Richmond, Roanoke/Lynchburg and Northern Virginia with an estimated 12 million impressions.

Catherine Fox
Vice President of Public Affairs & Development
(540) 342-6025 x114