Passengers on United Airlines flights this month will have the opportunity to learn about Virginia’s Blue Ridge.

The Roanoke Valley in Virginia’s Blue Ridge is part of a special Dossier section of the November 2016 issue of Hemispheres, the in-flight magazine that is available to travelers on all domestic and international flights.

The feature on the region highlights the exciting trends that are taking place in the local craft beer scene with the upcoming arrivals of Deschutes Brewery and Ballast Point Brewery & Spirits, the collaboration of medical research and development between Virginia Tech and Carilion Clinic, and the growing reputation of Virginia’s Blue Ridge as a destination for travel and outdoor recreation.

The following is an excerpt from the article:

“Beer, brains, and bikes” is more than a good day out, but the heartbeat of its economic development story.”

Visit Virginia’s Blue Ridge assisted the editorial staff of the magazine in the research and content for the story.

Hemispheres Magazine has a circulation of over 11.5 million readers and the issue featuring Roanoke will be on planes throughout the entire month of November, the busiest month of the year for air travel.

Dossier is a dedicated section of the magazine that provides an overview of a specific region and its economic development initiatives and the trends that could shape the global economy.

Click here to download the complete Dossier section on Virginia and read the article about Virginia’s Blue Ridge.

Be sure to also check out the Hemispheres Magazine if you’re traveling on United Airlines this November, which offers daily service to the region through the Roanoke-Blacksburg Regional Airport.