IRONMAN announced today, Friday, April 10th, that the inaugural Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon will be rescheduled for Sunday, June 6, 2021. The event was originally scheduled for this summer, June 7, 2020, but was postponed because of concerns surrounding the COVID-19 pandemic.
The decision to reschedule didn’t come easy, but considering all scenarios — and the uncertainty right now it was the right decision. We know this comes as a disappointment to the community and especially the athletes who have been training. Our goal is to deliver on a world class experience showcasing Virginia’s Blue Ridge (VBR) to athletes and spectators!
Rescheduling the race does not impact our three-year race agreement. IRONMAN has agreed to extend the agreement in Virginia’s Blue Ridge starting in 2021 and include 2022 and 2023. Visit VBR is looking forward to the opportunity of hosting IRONMAN 70.3 for three years and hopefully many more in the future.
The announcement to reschedule is a silver lining during this time of crisis and gives the region a light at the end of the tunnel for the next three years during a financially devastating time, especially for the tourism industry. IRONMAN was projected to have a local economic impact of nearly $9 million, and bring in more than 2,500 athletes and 10,000 spectators.
More details regarding the 2021 race will be available in the coming weeks. Refer to these websites for more details. www.visitvbr.com/ironman & www.ironman.com/im703-virginia-blue-ridge
Vice President of Public Affairs & Destination Development
(540) 342-6025, ext. 114