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 Trails, Trains and Natural Beauty Touted



Media coverage touting Virginia's Blue Ridge is in full bloom this summer.  

The months of June and July have produced numerous articles both online and in print. Over the last four years, the Roanoke Valley Convention & Visitors Bureau has relied on the support of Geiger & Associates Public Relations, the Virginia Tourism Corporation's Pubic Relations team and our industry partners in gaining visibility of Virginia’s Blue Ridge by hosting numerous travel journalists in the region.  To date, the public relations program has resulted in generating a cumulative circulation of over 283 million and an advertising equivalency of $3.6 million.

These travel journalists all agree that Virginia’s Blue Ridge is a must-see mountain vacation destination.  Below is a sampling of recent media coverage:

The Virginia-Maryland Dog – June 2014
Blue Mountain Majesty by Ginger Warder

Bristol Herald Courier – June 5, 2014 (Tennessee/Virginia)
Don’t have far to go to be in Texas by Joe Tennis

Winnipeg Free Press – June 11, 2014 (Manitoba, CANADA)
Traversing the Appalachian Trail by RoseAnna Schick

The Medical Post – June 24, 2014 (Ontario, CANADA)
Virginia is for lovers – of trains and trails by Mel Borins

Go Nomad – June 26, 2014
Exploring Virginia’s Shenandoah Valley by Dan Peltier

Metro Parent Magazine – June 2014 (Michigan) 
Trails, Trains and More in Roanoke by Kristen Gough 

USA Today – July 2014 
10Best: Bike-friendly cities by Neal Turnage

Coastal Virginia – July 2014
Rolling Through Roanoke by Joe Tennis – July 2014
Roanoke Vacations

Tallahassee Magazine – July 2014 (Florida)
Fall in Love with Roanoke by Chay Baxley

The DesMoines Register – July 6, 2014 (Iowa)
Iowans on the Go: Roanoke’s natural beauty entices by Candace Ord Manroe


Additional media coverage can be found on our website:


Catherine Fox
Director of Public Relations & Tourism
(540) 342-6025, ext. 114

Virginia is for Lovers
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