March 29, 2011 - Celebrating the culture and diversity of the exploding music scene in Roanoke, Virginia - organizers recently released the band line up and details for the 2nd Annual Down By Downtown festival running Wednesday, April 13 through Saturday, April 16, 2011.  This year's expanded event will feature four days of live music at eight downtown venues and an outdoor stage coordinated with the second running of the successful Blue Ridge Marathon. There is no cost to attend most events - including the outdoor stage.
"There has been outstanding support from the downtown businesses and a great partnership with the marathon," said Bruce C. Bryan, owner of B2C Enterprises and member of the Down By Downtown organizing team.  "Each participating venue from last year is on board and we've added three new stages, so we're hoping to offer 50 live acts in four days."
For a second year in a row, Blue 5, Martin's Downtown, Kirk Avenue Music Hall, Jefferson Center and Fork in the City will be featuring a strong line up of musical experiences from rock, pop, and hip-hop to classical, bluegrass and Americana.  As newcomers to the 2011 Down By Downtown event, Awful Arthur's Downtown, Blues BBQ and Corned Beef & Co will make it truly a downtown-wide event.
From 11am to 5pm on Saturday, April 16 the festival will host a FREE outdoor stage located directly behind the City Market Building near the finish line of the 2nd Annual Blue Ridge Marathon.  Offering an exciting lineup for the thousands of runners, spectators and festival-goers -- the afternoon will reach a fevered pitch with sets from the Jamie McLean Band, The Coal Men, and Drew Holcomb and the Neighbors followed by a performance from My Radio - the popular Roanoke based band who has enjoyed national acclaim with their hit "Yeah Yeah Yeah".
The idea for Down By Downtown grew from the 2010 CityWorks/Roanoke City sponsored Creative Connector's initiative based on Richard Florida's book on the Creative Class - and has become a large collaboration of music venues, community leaders and downtown businesses.  Sound equipment for the live stage is provided by Sound Stage and EventZone has partnered with P.A. Short to supply the beverages for Saturday's outside events. Additional volunteer support is being provided by area organizations including Habitat for Humanity, Skyline Music, City Magazine, 101.5 the music place, Viziworx Creative and the Roanoke Symphony Orchestra.
"Everyone is teaming up to promote the cultural and economic importance of a strong downtown music scene," said Bruce Bryan.  "It worked well last year and gave us something to build on.  The momentum - alongside a great team of volunteer organizers -- has really allowed us to showcase Roanoke in an exciting and collaborative way."
For more information or to volunteer contact      bruce@b2cEnterprises.com      or visit:     Facebook/DownByDowntown