Smith Travel Research reports for June and July indicate that the Virginia's Blue Ridge region has just experienced the BEST Summer season performance ever recorded for the region's travel and tourism industry.

Increased Hotel Room Demand

  • 10.2% increase in June 2015 over June 2014
  • 12.2% increase in July 2015 over July 2014

Increased Hotel Room Revenue

  • 16.2% increase in June 2015 over June 2014
  • 19.1% increase in July 2015 over July 2014

Lee Wilhelm, Chair of the Roanoke Valley Convention & Visitors Bureau (RVCVB), stated "It is exciting to see the results of hard work put forth by the tourism industry, jurisdictional partners and the RVCVB team. We all worked together as a regional destination and as a result, broke all previous records."