Public Relations Initiative Riding High

     Southern Hospitality Cover

The Roanoke Valley Convention & Visitors Bureau is excited to share recent media coverage on our web site.  Click here to be directed to our Press Room.  These articles covered several specific geographic markets including Indiana, Pennsylvania, Washington DC, Florida, Virginia, North Carolina, South Carolina, Missouri, Texas, Tennessee, Ohio and Georgia.  The articles also targeted runners, golfers and motorcyclists.  Speaking of motorcyclists, the latest article is due to appear in the September/October 2011 issue of RoadBike Magazine.  This magazine has a circulation of 55,445 and the article has an advertising equivalency of $12,092.00.  Click here to preview the article in RoadBike Magazine  Preliminary results from the first year of the public relations initiative indicate a total circulation of 16,645,294 and a total advertising equivalency of approximately $325,550.00. This initiative has leveraged our ability to be visible in multiple markets and become an increasingly viable visitor destination.


Contact Catherine Fox, Director of Tourism & Communications, with any comments or questions:
Office - (540) 342-6025 (Ext. 114)
Email -
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