Mountain biking in Virginia’s Blue Ridge is the subject of a new in-depth feature by Pinkbike as part of its Local Flavors series.
The piece was produced by Brice Shirbach, who visited the region on multiple occasions and was hosted by Visit Virginia’s Blue Ridge to help produce the content of the story.
It’s a combination of extensive narrative with interviews and recommendations on things for mountain bikers to do when visiting the area, as well professionally captured photo and video elements that showcase Virginia’s Blue Ridge.
“The Complete Guide to Riding in Virginia’s Blue Ridge” will help expand the region’s reputation as a world-class destination for mountain biking to the Pinkbike audience, which is a passionate mountain biking and cycling community. With an international footprint, Pinkbike has one of the world’s largest online cycling communities and is a leading news source in the industry.
The coverage is the latest in a number of stories that have promoted the area for mountain biking following the Silver-Level Ride Center designation from the International Mountain Bicycling Association.
The following is a video that was produced as part of the Local Flavors feature.
Virginia’s Blue Ridge also benefited from great exposure on various Instagram posts, both from Brice Shirbach’s account and the Pinkbike account.
“In 2003 I interviewed for a couple of jobs outside of Roanoke and really thought about leaving. They were pretty good job opportunities, and they were places that had mature bike cultures. But I just love the way of life here. I would rather stay and work on our own bike community and culture. I want to build that here, be a part of it and still enjoy the positives like zero gridlocked traffic. We don't have any of that stuff. We've just got great riding." - Wes Best Super excited about the Local Flavors from Virginia’s Blue Ridge. This is about as organic a mountain bike community as I’ve found anywhere; a culture that is driven by a love for the mountains that surround this place, and amazing trails built almost exclusively by volunteers. I left with many more friends than I arrived with, and a very strong desire to do much more exploring of these amazing mountains. Check it out for yourself. Link in my bio 🤘 #localflavors #virginia #blueridgemountains #mtb #bikes #community #people #trails #optoutside
Our man on the ground @bricycles checked out the local riding scene in Blue Ridge Virginia and spoke to local community leaders to find out what makes it so unique. Link in bio for the full MTB guide to Blue Ridge. 📸 @bricycles #pinkbike #blueridge #virginia #mtb #mountainbiking #mtbguide #cycling #mtblife