Roanoke, Va. - From heritage and culture to arts and the outdoors, Virginia's Blue Ridge offers a diverse landscape of things to see and do when planning the perfect Blue Ridge Day.

As the largest metropolitan center in the Blue Ridge Mountains, the Roanoke Valley's distinct metro-mountain mix of amenities offer convenient options, family-friendly events and fun for adventure-seekers of all ages. The City of Roanoke rests at the heart of the region and is an ideal starting point for itinerary planning that incorporates the area's scenic jurisdictions and attractions.

The days of summer set the stage for local farms to showcase their wealth of produce, flowers and homemade goods at farmers markets in the downtowns of Roanoke, Salem and Vinton. Peruse local merchants to find a number of one-of-a-kind finds. While you're downtown, study architecture and discover how each jurisdiction was established by taking a historic walking tour. Families can enjoy the fun and excitement of the midway at the annual Salem Fair, July 3-14, from 4 p.m.-11 p.m. weekdays and noon-11 p.m. weekends at the Salem Civic Center.

For history buffs and outdoor enthusiasts, journey south along the Blue Ridge Parkway to experience storied traditions and an abundance of outdoor excitement. Franklin County boasts communities that continue to value their farms, forests, waterways and cultural heritage. Explore the many scenic corners of the area, from the water and shorelines of Smith Mountain and Philpott Lakes, to cultural and historic experiences at the Booker T. Washington National Monument and the Blue Ridge Institute and Farm Museum, which on Oct. 26 will host the annual Blue Ridge Folklife Festival from 10 a.m.-5 p.m. When it's time to wind down, check-in to the historic Claiborne House Bed and Breakfast in downtown Rocky Mount. The property boasts elegantly decorated rooms featuring antiques, private baths, lovely gardens and a 130-foot wrap-around porch.

Wine lovers can follow the Blue Ridge Parkway north of Roanoke to explore the Wine Trail of Botetourt County. The trail highlights Blue Ridge Vineyard, Fincastle Vineyard and Winery and Virginia Mountain Vineyards. Each charming property is family-owned and operated and offers tours, tastings and special events throughout the year. Together, the wineries host the annual Summer Concert Series which features family-friendly outdoor concerts at each location. The Fat Daddy Band will perform at Blue Ridge Vineyard on Aug. 10 from 5 p.m.-9 p.m.

With mountains of diversity, plan your perfect Blue Ridge Day in the Roanoke Valley today. For more information or ideas when planning your perfect Blue Ridge Day, visit our website and mobile website at, call (800) 635-5535 or visit the Roanoke Valley Visitor Information Center located at 101 Shenandoah Avenue Northeast in downtown Roanoke, open 9 a.m.-5 p.m. daily.