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Media Alert - NPR Website to Feature Regional Podcast

A feature about Virginia's Blue Ridge was recorded last Fall (October 2011) during a media tour hosted by the Roanoke Valley Convention & Visitors Bureau.  We introduced California NPR radio personality Tom Wilmer to several partners, resulting in a series of podcasts that were broadcast in California with NPR affiliate KCBX in Santa Barbara.  Wilmer, an award-winning author and journalist, was selected by NPR to feature his podcast segments on its site. Wilmer chose to highlight our region.  The Podcast will be uploaded today, Friday (July 27) and accessible to the public for one week at  http://www.npr.org/rss/podcast/podcast_detail.php?siteId=5593978.  
It will be archived and accessible at NPR Affiliate station KCBX for up to 2 years. http://kcbx.org/mp3archive/audlog_roanoke1.mp3


Podcast description provided by Tom Wilmer: 
 Tom travels to Roanoke, Virginia, where he speaks with Catherine Fox, Director of Tourism for the Roanoke Valley Convention & Visitors Bureau ·Destination segments include visits to the legendary Texas Tavern, the Blue Ridge Institute, Booker T. Washington National Monument, Wildflour Restaurant, Mariners Landing, the Virginia Museum of Transportation,  Ikenberry OrchardsBlue Ridge Vineyards, and Black Dog Salvage.

"This is great exposure for Virginia's Blue Ridge and our partners," said Landon Howard, President of the Roanoke Valley Convention & Visitors’ Bureau. "This targets a national audience through NPR utilizing a new media medium for our region."  We have prominently featured the podcast on our home page at www.visitVABlueRidge.com.

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Contact Catherine Fox, Director of Tourism & Communications, with any comments or questions:

Roanoke Valley Convention & Visitors Bureau
Office - (540) 342-6025 (Ext. 114)