The inaugural Carilion Clinic IRONMAN 70.3 Virginia's Blue Ridge race is expected to provide a big boost to the local tourism and hospitality industry in Virginia's Blue Ridge.

According to a recent feature by The Roanoke Times, the event is expected to help kick off the summer travel season and show the region is ready to move forward from the pandemic.

The story is titled "Ironman expected to give needed boost to Roanoke-area tourism industry" and offers a great overview of the impact the race is anticipated to have on the local economy.

The event is expected to fill up local hotels with competitors, who will also spend time at local museums, attractions, and restaurants.