Promoting this region as a Premier Mountain Vacation Destination

The Roanoke Valley Convention & Visitors Bureau, launched a Fall tourism ad campaign in partnership with Kroger in early September inviting visitors to "Take a Trip on Blue Ridge Standard Time".

The first installment of this campaign kicked-off May 2014 positioning Virginia’s Blue Ridge as a premier mountain vacation destination. The eight week fall campaign concludes October 20^th. Target markets include Raleigh-Durham, Richmond, Hampton Roads, and Virginia Beach.

You may have seen the electronic kiosks in Kroger stores located in these target markets, as well as the greater Roanoke region, including Salem, Vinton, Blacksburg, Christiansburg, Daleville and Franklin County.  The program also includes flyers at checkout, radio spots, TV mentions and social media valued at over $10 million. The sound bites suggest setting your watch to Blue Ridge Standard Time, making road trips a little shorter, weekends a little longer, a dollar goes a little further and the memories last a lifetime.

Visit www.blueridgetime.com for more details about the campaign and a description of the grand prize getaway which includes accommodations, dining and VIP passes to several area attractions as well as an ultimate game day experience with tickets to Virginia vs. Virginia Tech football game courtesy of Virginia Tech.  This campaign was made possible in cooperation with our tourism and governmental partners.