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Virginia's Blue Ridge
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Blue Ridge Country Magazine Captures
"How to be a Visitor in Your Own Town"




This amazing front cover and article spread in the September/October issue of Blue Ridge Country Magazine illustrates over six pages of editorial with an approximate advertising equivalency of $40,000.  This bimonthly regional magazine boasts a readership of 335,000 covering travel, history, food, festivals, outdoors and the environment in the mountains of nine southern states. 

The Roanoke Valley Convention & Visitors Bureau (RVCVB) realizes the significance of this media coverage for Virginia’s Blue Ridge on many levels from the value to the exposure throughout the Mid-Atlantic and southern states.  The story was written by long-time Roanoker and Blue Ridge Country editor-at-large Cara Ellen Modisett, who translates her intimate knowledge of the region into a welcome invitation.  "The article is an incredible testimony for locals and visitors to take another look at this region as a mountain vacation destination," said Landon Howard, President of the RVCVB.

To view the full article, click here.


Catherine Fox
Director of Public Relations & Tourism
(540) 342-6025, ext. 114
Virginia is for Lovers
The Roanoke Valley Convention & Visitors Bureau

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