2019 Progress Report Highlights - Why Travel Matters
A Special Message
Landon Howard, Visit VBR President
We at Visit Virginia’s Blue Ridge (VBR) take our job of place marketing VBR very serious
Wednesday, May 27, 2020 2:00 PM by Visit Virginia's Blue Ridge
We at Visit Virginia’s Blue Ridge (VBR) take our job of place marketing VBR very serious
Friday, May 1, 2020 9:00 AM by Visit Virginia's Blue Ridge
The 37th Annual National Travel & Tourism Week will be celebrated across the country May 3-9, 2020. It's always been an occasion to shine the spotlight on the tourism industry and a timely one to
Friday, April 17, 2020 9:00 AM by Visit Virginia's Blue Ridge
Visit Virginia’s Blue Ridge (VBR) is excited to launch our Worth the Wait marketing campaign. Featuring a message of optimism and hope, Visit VBR developed an in-house campaign with existing resources
Thursday, January 23, 2020 8:00 AM by Visit Virginia's Blue Ridge
Virginia's Blue Ridge lodging industry experienced a 10th consecutive year of record growth! According to STR, Inc., 2019 hotel room revenue increased 3.7% over 2018 ending the year just over $116
Thursday, September 12, 2019 8:00 AM by Visit Virginia's Blue Ridge
Becoming increasingly popular as a mountain vacation destination, visitors to Virginia’s Blue Ridge (VBR) spent $892 million dollars in direct spending during 2018, up from $850 million in 2017.
Wednesday, July 17, 2019 11:00 AM by Visit Virginia's Blue Ridge
Capitalizing on Virginia’s Blue Ridge (VBR) regional success as a well-established sports destination,
Wednesday, April 3, 2019 12:00 PM by Visit Virginia's Blue Ridge
Visit Virginia’s Blue Ridge (VBR) unveiled a new place marketing campaign, “Be A #Trailsetter”
Monday, January 28, 2019 2:00 PM by Visit Virginia's Blue Ridge
Virginia’s Blue Ridge lodging industry experienced a RECORD 8.9% increase in hotel room demand during calendar year 2018, resulting in
Wednesday, September 5, 2018 9:00 AM by Visit Virginia's Blue Ridge
According to the U.S. Travel Association, tourism in Virginia’s Blue Ridge generated $850 million in direct travel expenditures in 2017 an increase of 4.5% over the previous year. Tourism also
Thursday, August 16, 2018 4:00 PM by Visit Virginia's Blue Ridge
Visit Virginia’s Blue Ridge (VBR) is pleased to announce the VBR Cheers Trail and Passport
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Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.