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For the first time ever, food enthusiasts across Virginia’s Blue Ridge will come together to celebrate the region’s vibrant culinary scene during VBR Restaurant Week, happening May 31 - June 8, 2025.

Located along the Blue Ridge Parkway, the Roanoke Region in Virginia’s Blue Ridge Mountains offers a metro mountain adventure that only becomes enhanced by the return of the warm spring air. Take

ROANOKE, Virginia — December 9, 2024 — TWENTY24 Pro Cycling is thrilled to announce the continuation of its partnership with Visit Virginia’s Blue Ridge (VBR) for 2025, joined by the Virginia Tourism

The City of Salem found out this afternoon that it will be hosting two most NCAA National Championships in the future including another Stagg Bowl.

Salem and the Old Dominion Athletic Conference will

Event Partnership with Visit Virginia’s Blue Ridge, Salem Stadium Selected as Neutral Site Venue

TOWSON, Md. -- Landmark Conference and Old Dominion Athletic Conference (ODAC) football fans enjoyed

Visit Virginia’s Blue Ridge received the Virginia Restaurant, Lodging, and Travel Association’s (VRLTA) Hospitality Hero (Business/Organization) award during the 2024 Ordinary Awards on Thursday,

Tourism generated over $882 million in direct visitor spending in Virginia's Blue Ridge, marking a 6.6% increase over 2022.

Visitors to Virginia's Blue Ridge generated a record $1.356 billion in

Visit Virginia’s Blue Ridge, the region’s tourism and destination marketing organization, recently partnered with the Mid-Atlantic Tourism Public Relations Alliance to host the 2024 MATPRA Media

Congratulations to Virginia's Blue Ridge TWENTY24 cyclist Jennifer Valente on winning two gold medals at the Paris 2024 Olympics! Valente defended her Olympic title with another gold medal in the

Major League Fishing Reveals Smith Mountain Lake as Venue for 2025 Bass Pro Tour General Tire Heavy Hitters All-Star Event

Major League Fishing - Bass Pro Tour - Smith Mountain Lake

World’s largest tournament-fishing organization announces full schedule for

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Atlanta
430 miles
Baltimore
281 miles
Charleston, WV
180 miles
Charlotte
194 miles
Columbia
284 miles
Greensboro
104 miles
Lexington
356 miles
Pittsburgh
340 miles
Raleigh
167 miles
Richmond
164 miles
Virginia Beach
295 miles
Washington, DC
251 miles
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Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535

Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.

Articles

VBR Restaurant Week Debuts May 2025, Celebrating Regional Cuisine

Spring Has Sprung in Virginia's Blue Ridge

Visit VBR Extends Sponsorship with TWENTY24 Pro Cycling Team

City of Salem Awarded Future NCAA Championships

Landmark, ODAC Announce Future Plans for Chesapeake Challenge Bowl Series

Event Partnership with Visit Virginia’s Blue Ridge, Salem Stadium Selected as Neutral Site Venue

Visit Virginia's Blue Ridge Wins VRLTA 'Hospitality Hero' Award

Tourism Economic Impact Reached $1.3 Billion in Virginia's Blue Ridge in 2023

Tourism generated over $882 million in direct visitor spending in Virginia's Blue Ridge, marking a 6.6% increase over 2022.

Visit VBR Hosts 2024 MATPRA Media Marketplace in Downtown Roanoke

VBR Twenty24 Cyclist Jennifer Valente Wins Double Gold

Major League Fishing Reveals Smith Mountain Lake as Venue for 2025 Bass Pro Tour Event

Major League Fishing Reveals Smith Mountain Lake as Venue for 2025 Bass Pro Tour General Tire Heavy Hitters All-Star Event

World’s largest tournament-fishing organization announces full schedule for

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Event Partnership with Visit Virginia’s Blue Ridge, Salem Stadium Selected as Neutral Site Venue

Tourism generated over $882 million in direct visitor spending in Virginia's Blue Ridge, marking a 6.6% increase over 2022.

Major League Fishing Reveals Smith Mountain Lake as Venue for 2025 Bass Pro Tour General Tire Heavy Hitters All-Star Event

World’s largest tournament-fishing organization announces full schedule for

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