The Roanoke Valley in Virginia's Blue Ridge is home to over 300,000 people, making it the largest metropolitan area in Western Virginia and the heart of the Blue Ridge Mountains.

From urban delights to small town charm. From front row at the symphony to rugged outdoor recreation. Virginia's Blue Ridge features countless opportunities for fun and adventure. We hope you'll stay a few days and explore every corner of this part of Virginia's mountains.

Between the beautiful mountain playground of outdoor amenities and the vibrant metro mix of arts, culture and events, the region features a diverse set of experiences for all ages.

The following sections will help you become more familiar with Virginia's Blue Ridge.

Awards & Accolades

We're very proud of the numerous awards and accolades Virginia's Blue Ridge has received for its outstanding quality of life and appeal as a vacation destination.

Blue Ridge Mountains

Discover what makes the Blue Ridge Mountains one of the more unique mountain ranges in the world and how it has defined the history and shaped the culture of the Roanoke Valley.

Cities & Counties

Learn about the proud cities and counties that make up Virginia's Blue Ridge and what they're doing to ensure the region continues to thrive as a place for economic and recreational activity.

Colleges and Universities

As home to numerous institutions of higher learning, the Roanoke Valley in Virginia's Blue Ridge is developing many innovative young minds who will lead us into the future.


Learn what gives the mountains their distinct blue color, whether the region has any connection to the Lost Colony of Roanoke, why Virginia's Blue Ridge is home to the "Star City of the South," and much more.

Photo Gallery

Browse through our photo gallery to find out why it's so difficult to describe the beauty of our region. If a picture is worth 1,000 words, these images tell quite a story.


Moving to the Roanoke Valley? We have a wealth of resources and information that can assist you as you relocate to Virginia's Blue Ridge.


With five spectacular seasons, there are unique experiences and things to do in Virginia's Blue Ridge throughout the year.

Smith Mountain Lake

Pack your swimsuit and learn what's been drawing visitors to the beautiful waters of Smith Mountain Lake for years.

Virginia State Parks

Have a first-class experience when you visit one of the three fantastic state parks in the region, which feature all kinds of great outdoor activities.

Have more questions about the region? Fill out the form on our Contact Us page and a RVCVB staff member will follow up with you to answer your question.

Book Your Trip

Call (800) 213-6247 for Unpublished Rates and Exclusive Offers
Roanoke Valley Spotlight
Top Mountain Town

Come experience why Roanoke was named a "Top Mountain Town" by Blue Ridge Outdoors Magazine!