Jefferson Center

  • 541 Luck Avenue SW, Suite 221
  • Roanoke, VA 24016
  • Phone: (540) 345-2550 (Box Office)
  • Alternative Phone: (540) 343-2624 (Office)
  • Visit Website

Diverse audiences and diverse programming. World class art in a great small city. These are the hallmarks of the Jefferson Center experience. Our sustainability is a reflection of the impact we have in this community so tell your story about Jefferson Center and tell it widely. Join us as we embark on celebrating experiences that resonate and the promise of a truly community centered institution.  



  • Monday Hours: 8:30am - 4:30pm
  • Tuesday Hours: 8:30am - 4:30pm
  • Wednesday Hours: 8:30am - 4:30pm
  • Thursday Hours: 8:30am - 4:30pm
  • Friday Hours: 8:30am - 4:30pm
  • Credit Cards Accepted:
  • Credit Card Types Accepted: All major credit cards accepted.


  • Guided Tours:
  • Special Group Programs for Students:


  • Major Access Routes: I-581, US 220, US 460
  • Directions: From I-81: Take Exit 143 (I-581/220 South). Follow I-581/220 South to Elm Avenue Exit (Right at light). Follow Elm Avenue to 5th Street. Turn right onto 5th Street. Follow 5th Street for 3 blocks to Luck Avenue. Turn left onto Luck Avenue. Jefferson Center is at 541 Luck Avenue.
Jefferson Center Meeting Facility
  • # of Rooms: 6
  • Total Sqft.: 29,113
  • Largest Room: 14,767
  • Theatre Capacity: 940
  • Banquet Capacity: 300
  • Exhibit Space:
  • Reception Capacity: 500
  • Description: Jefferson Center is distinctive in offering you the best of all worlds – the elegance of historic architecture and grand decor, coupled with the freedom to choose your caterer and other service providers. Select from our versatile options that are part of this innovative venue. From our state of the art 900+ seat Shaftman Performance Hall to the perfect meeting space L.L. Rice, our flexibility helps make your event unique and personal.
Meeting Facility Rooms
Rm. Name Sq. Ft. Dimensions Ceiling Theater Classroom Size Banquet Capacity Reception
Shaftman Performance Hall   14767   X       940              
Fitpatrick Hall   7224   X       350         240     450  
Fralin Atrium   3552   X               100     300  
Rehearsal Hall   1888   X       150             200  
L.L. Rice Room   756   X       36     36     32     44  
Training Theater   926   X           50          

Luma Theater

  • Address: 541 Luck Avenue SW, Suite 221, Roanoke, VA 24016
  • View Website

LUMA is an artistic extravaganza that uses the dark as a canvas and light as the brush. Unseen performers produce a swirling tapestry of motion and… View Details

The Roanoke Valley Convention & Visitors Bureau
101 Shenandoah Avenue NE | Roanoke, VA 24016
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