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Diverse audiences and diverse programming. World class art in a great small city. These are the hallmarks of the Jefferson Center experience. Our sustainability is a reflection of the impact we have in this community so tell your story about Jefferson Center and tell it widely. Join us as we embark on celebrating experiences that resonate and the promise of a truly community centered institution.
Visit Virginia's Blue Ridge 101 Shenandoah Avenue NE Roanoke, VA 24016 (540) 342-6025 (800) 635-5535
Visit Virginia’s Blue Ridge is committed to cultivating an atmosphere that welcomes and celebrates the unique backgrounds, abilities, passions, and perspectives of our vibrant community. As our region’s only destination marketing organization, we have a responsibility to showcase the best the Roanoke Region has to offer, and those assets and strengths come in varied forms. We embrace differences in race, religion, sexual orientation, gender, gender identity or expression, language, visible and invisible disabilities, and all the intersecting identities that make Virginians and visitors alike so unique. We believe our differences make us stronger– and better.