About Us

The Roanoke Valley Convention & Visitors Bureau (RVCVB) is the region's official destination marketing organization.

We work to provide information on accommodations, attractions, recreation, dining, and more in Virginia's Blue Ridge for convention, meeting, and leisure travelers.

Through partnerships with the local business community across numerous industries, our goal is to attract visitors to Virginia's Blue Ridge and ensure they have a wonderful experience while visiting.

Whether planning to visit Virginia's Blue Ridge for business, pleasure, or both, the Roanoke Valley Convention & Visitors Bureau is happy to assist you and meet your travel needs.

Your Opinion Counts!

What should our region look like in the Year 2030?
Go to

A great place to live is typically a great place to visit. The Roanoke Valley Convention & Visitors Bureau (RVCVB) is leading the way to develop a destination vision plan for added and enhanced tourism products and services that are attractive, not only to residents, but to visitors as well. Working from the viewpoint that Virginia's Blue Ridge region deserves a future by design, not by chance.

Over 250 tourism stakeholders have shared their opinions and now we need yours! Give your feedback at

Customer Service Excellence Hospitality Training Workshop

Date: Thursday, April 21st
Times: 9:00 a.m. to 12:00 p.m. or 1:30 p.m. to 4:30 p.m.
Location: Hampton Inn Salem

Plan to attend our thorough customer service excellence training to learn best practices for attracting and retaining customers in Virginia's Blue Ridge! All participants will receive a valuable visitor resource handbook in order to better assist customers and a complimentary VIP Pass from the RVCVB to explore area attractions.

Download our form and e-mail it to to register for the workshop. 

The Roanoke Valley Visitor Information Center is located in Downtown Roanoke and is open daily from 9am - 5pm, staffed by knowledgeable ambassadors who can assist you and answer any questions you have about visiting the Roanoke Valley. 

We are a not-for-profit destination marketing organization funded through local government jurisdictions as well as regional tourism partnerships.

The Roanoke Valley region is home to over 300,000 people, making it the largest metropolitan area in Western Virginia and the heart of Virginia's Blue Ridge.

The counties of Botetourt, Franklin, and Roanoke, as well as the cities of Roanoke and Salem, comprise this beautiful region of Virginia's Blue Ridge Mountains.

The following sections provide more information about the Roanoke Valley CVB and its partners:

  • Staff: A directory of staff members that make up the team at the Roanoke Valley Convention & Visitors Bureau

  • Extranet Training: For CVB partners interested in learning more about how to use the Partner Extranet

  • Partnership: Find out about the benefits and ways you can partner with the CVB to promote your business to visitors

Roanoke Valley Spotlight

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