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About Us

The Roanoke Valley Convention & Visitors Bureau (RVCVB) is the region's official destination marketing organization.

We work to provide information on accommodations, attractions, recreation, dining, and more in Virginia's Blue Ridge for convention, meeting, and leisure travelers.

Through partnerships with the local business community across numerous industries, our goal is to attract visitors to Virginia's Blue Ridge and ensure they have a wonderful experience while visiting.

Whether planning to visit Virginia's Blue Ridge for business, pleasure, or both, the Roanoke Valley Convention & Visitors Bureau is happy to assist you and meet your travel needs.

The Roanoke Valley Visitor Information Center is located in downtown Roanoke and is open daily from 9am - 5pm, staffed by knowledgeable ambassadors who can assist you and answer any questions you have about visiting the Roanoke Valley. 

We are a not-for-profit destination marketing organization funded through local government jurisdictions as well as regional tourism partnerships.

The Roanoke Valley region is home to over 300,000 people, making it the largest metropolitan area in Western Virginia and the heart of Virginia's Blue Ridge.

The counties of Botetourt, Franklin, and Roanoke, as well as the cities of Roanoke and Salem comprise this beautiful region of Virginia's Blue Ridge Mountains.

The following sections provide more information about the Roanoke Valley CVB and its partners:

  • Staff: A directory of staff that make up the team at the Roanoke Valley Convention & Visitors Bureau

  • Extranet Training: For CVB partners interested in learning more about how to use the Partner Extranet

  • Partnership: Find out about the benefits and ways you can partner with the CVB to promote your business to visitors